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Filing Details

Accession Number:: 0001179110-11-005543
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-03-29 16:59:59
Reporting Period:: 2011-03-28

Filing Date:: 2011-03-29
Accepted Time:: 2011-03-29 16:59:59
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1435637	Kees Koolen	Priceline.com Incorporated 800 Connecticut Avenue Norwalk CT 06854	Coo, Booking.com Bv	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2011-03-28	440	$484.73	38,571	No	4	S	Direct
Common Stock	Disposition	2011-03-28	4,000	$485.78	34,571	No	4	S	Direct
Common Stock	Disposition	2011-03-28	4,010	$486.89	30,561	No	4	S	Direct
Common Stock	Disposition	2011-03-28	4,150	$488.17	26,411	No	4	S	Direct
Common Stock	Disposition	2011-03-28	2,274	$488.89	24,137	No	4	S	Direct
Common Stock	Disposition	2011-03-28	126	$489.87	24,011	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership
2010 Performance Share Units	12,096	Direct
2011 Performance Share Units	9,144	Direct
Restricted Stock Units	21,838	Direct

Footnotes

The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.
Represents the weighted average sales price. The range of prices received for the reported transactions was $484.29 - $485.23. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $485.36 - $486.28. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $486.40 - $487.39. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $487.52 - $488.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $488.55 - $489.53. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $489.86 - $489.87. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.