Home > Insider Trading > Filing (0001225208-11-010247)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1319947	Dsw Inc.	DSW	Retail-Shoe Stores (5661)	310746639

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1331252	L Deborah Ferree	810 Dsw Drive Columbus OH 43219	V Chairman & Chief Mdsing Off.	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Shares	Disposition	2011-03-22	3,000	$38.14	40,506	No	4	S	Direct
Class A Common Shares	Disposition	2011-03-24	40,506	$38.09	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Restricted Stock Unit	Acquisiton	2011-03-22	7,600	$0.00	7,600	$0.00
Class A Common Shares	Stock Option - Right to Buy	Acquisiton	2011-03-22	43,800	$0.00	43,800	$37.48

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
7,600	2015-03-22	2015-03-23	No	4	A	Direct
43,800		2021-03-22	No	4	A	Direct

Footnotes

The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on March 16, 2011.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $38.00 to $38.42. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $38.00 to $38.30. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Each restricted stock unit represents a contingent right to receive one share of DSW common stock.
Option vests 20% per year beginning on the first anniversary of the date of grant.