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Filing Details

Accession Number:: 0000899243-20-010655
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2020-04-10 21:29:01
Reporting Period:: 2020-04-08

Accepted Time:: 2020-04-10 21:29:01
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1771515	Grocery Outlet Holding Corp.	GO	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1444802	Charles Bracher	C/O Grocery Outlet Holding Corp. 5650 Hollis Street Emeryville CA 94608	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2020-04-08	65,625	$7.13	107,715	No	4	M	Direct
Common Stock	Disposition	2020-04-08	42,069	$36.25	65,646	No	4	S	Direct
Common Stock	Disposition	2020-04-08	23,556	$36.93	42,090	No	4	S	Direct
Common Stock	Disposition	2020-02-06	1,200	$0.00	1,410	No	5	G	Indirect	By spouse
Common Stock	Acquisiton	2020-02-06	400	$0.00	400	No	5	G	Indirect	By child
Common Stock	Acquisiton	2020-02-06	400	$0.00	400	No	5	G	Indirect	By child
Common Stock	Acquisiton	2020-02-06	400	$0.00	400	No	5	G	Indirect	By child

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	5	G	Indirect	By spouse
No	5	G	Indirect	By child
No	5	G	Indirect	By child
No	5	G	Indirect	By child

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (Right to Buy)	Disposition	2020-04-08	65,625	$0.00	65,625	$7.13

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
277,656		2024-11-25	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.66 to $36.64, inclusive. The reporting person undertakes to provide to Grocery Outlet Holding Corp. (the "Issuer"), any security holder of the Issuer or the staff of the Securities and Exchange Commission (the "Commission"), upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.65 to $37.50, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3) to this Form 4.
Reflects shares directly held by a trust for the benefit of the reporting person's eldest child, who shares the reporting person's household. The reporting person disclaims beneficial ownership of the shares held on behalf of his child by this trust, and this report should not be deemed an admission that the reporting person is the beneficial owner of such shares for purposes of Section 16 or for any other purpose.
Reflects shares directly held by a trust for the benefit of the reporting person's second eldest child, who shares the reporting person's household. The reporting person disclaims beneficial ownership of the shares held on behalf of his child by this trust, and this report should not be deemed an admission that the reporting person is the beneficial owner of such shares for purposes of Section 16 or for any other purpose.
Reflects shares directly held by a trust for the benefit of the reporting person's youngest child, who shares the reporting person's household. The reporting person disclaims beneficial ownership of the shares held on behalf of his child by this trust, and this report should not be deemed an admission that the reporting person is the beneficial owner of such shares for purposes of Section 16 or for any other purpose.
Represents stock options granted on November 25, 2014 which vested in five equal installments on each of the first five anniversaries of the grant date.
Does not include an additional 105,967 stock options with an exercise price of $3.81 which are eligible to vest upon the achievement of certain performance-based vesting conditions.