Home > Insider Trading > Filing (0001209191-19-059184)

Filing Details

Accession Number:: 0001209191-19-059184
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2019-12-04 19:51:32
Reporting Period:: 2019-12-02

Accepted Time:: 2019-12-04 19:51:32
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1670811	B Eric Paley	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2019-12-02	40	$229.46	28,767	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	75	$230.49	28,692	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	44	$231.52	28,648	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	35	$232.49	28,613	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	31	$236.07	28,582	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	67	$237.16	28,515	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	38	$238.84	28,477	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	36	$244.97	28,441	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	33	$254.26	28,408	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-02	1	$261.12	28,407	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-04	2,400	$246.45	26,007	No	4	S	Direct
Class A Common Stock	Disposition	2019-12-04	100	$246.68	25,907	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	4,392	Indirect	See Footnote
Class A Common Stock	12,822	Indirect	See Footnote

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $229.30 to $229.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $230.36 to $230.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $231.46 to $231.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $237.07 to $237.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.96 to $245.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.66 to $246.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.
The reported securities are owned directly by Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"). The Reporting Person is a beneficiary of the 2018 Annuity Trust.