Filing Details

Accession Number:
0001209191-19-058912
Form Type:
4
Zero Holdings:
No
Publication Time:
2019-12-03 20:19:35
Reporting Period:
2019-12-01
Accepted Time:
2019-12-03 20:19:35
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1671445 Terry Jeffrey Green C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
President And Ceo Yes Yes Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2019-12-01 4,512 $263.34 85,138 No 4 F Direct
Class A Common Stock Disposition 2019-12-01 5,624 $263.34 79,514 No 4 F Direct
Class A Common Stock Disposition 2019-12-01 3,361 $263.34 76,153 No 4 F Direct
Class A Common Stock Disposition 2019-12-02 706 $227.76 75,447 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 1,361 $228.97 74,086 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 500 $229.81 73,586 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 1,100 $231.12 72,486 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 684 $232.09 71,802 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 300 $233.38 71,502 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 900 $236.00 70,602 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 1,134 $236.98 69,468 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 400 $239.06 69,068 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 100 $239.79 68,968 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 118 $242.49 68,850 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 400 $243.57 68,450 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 300 $244.65 68,150 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 200 $246.07 67,950 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 100 $246.70 67,850 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 400 $248.11 67,450 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 100 $249.98 67,350 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 300 $252.72 67,050 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 300 $254.19 66,750 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 200 $255.48 66,550 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 100 $257.00 66,450 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 200 $259.36 66,250 No 4 S Direct
Class A Common Stock Disposition 2019-12-02 97 $261.12 66,153 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 F Direct
No 4 F Direct
No 4 F Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Footnotes
  1. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.
  2. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
  3. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
  4. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $227.39 to $228.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $228.49 to $229.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $229.53 to $230.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $230.55 to $231.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $231.60 to $232.52, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $233.20 to $233.72, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.49 to $236.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $236.55 to $237.32, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  13. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $238.79 to $239.33, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  14. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $241.99 to $242.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  15. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $243.20 to $243.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  16. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.29 to $244.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  17. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.66 to $246.47, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  18. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.70 to $248.37, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  19. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $252.59 to $252.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  20. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $253.90 to $254.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  21. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $255.11 to $255.84, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  22. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $258.99 to $259.72, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.