Filing Details

Accession Number:
0001209191-19-058366
Form Type:
4
Zero Holdings:
No
Publication Time:
2019-11-27 17:08:50
Reporting Period:
2019-11-26
Accepted Time:
2019-11-27 17:08:50
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD Services-Computer Programming, Data Processing, Etc. (7370) 271887399
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1755875 Susan Vobejda C/O The Trade Desk, Inc.
42 North Chestnut St.
Ventura CA 93001
Chief Marketing Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2019-11-26 730 $142.45 33,809 No 4 M Direct
Class A Common Stock Disposition 2019-11-26 730 $260.00 33,079 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-11-26 730 $0.00 730 $142.45
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
14,615 2028-12-01 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The option was granted on December 1, 2018, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.