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Filing Details

Accession Number:: 0001418812-19-000075
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2019-10-30 17:37:30
Reporting Period:: 2019-10-28

Accepted Time:: 2019-10-30 17:37:30
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1351069	Valueact Capital Management, L.p.	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1351073	Valueact Capital Management, Llc	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1418812	Va Partners I, Llc	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1418813	Valueact Holdings Gp, Llc	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1418814	Valueact Holdings, L.p.	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1464912	Valueact Capital Master Fund, L.p.	One Letterman Drive Building D, 4Th Floor San Francisco CA 94129	No	No	Yes	No
1763309	Valueact Holdings Ii, L.p.	One Letterman Drive Building D, Fourth Floor San Francisco CA 94129	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2019-10-28	2,000,000	$101.50	1,707,646	No	4	S	Indirect	See Footnotes
Common Stock	Acquisiton	2019-10-29	1,500,000	$0.00	3,207,646	No	4	J	Indirect	See Footnotes
Common Stock	Disposition	2019-10-29	1,830,000	$102.00	1,377,646	No	4	S	Indirect	See Footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnotes
No	4	J	Indirect	See Footnotes
No	4	S	Indirect	See Footnotes

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series A Non-Voting Convertible Preferred Stock	Disposition	2019-10-29	150,000	$0.00	1,500,000	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	J	Indirect

Footnotes

Each reporting person listed herein disclaims beneficial ownership of the reportedsecurities except to the extent of its pecuniary interest therein, and this reportshall not be deemed an admission that such person is the beneficial owner of thesecurities for purposes of Section 16 of the Securities Exchange Act of 1934, asamended, or for any other purpose.
The securities reported herein are held by ValueAct Capital Master Fund, L.P. andmay be deemed to be indirectly beneficially owned by (i) VA Partners I, LLC asGeneral Partner of ValueAct Capital Master Fund, L.P., (ii) ValueAct CapitalManagement, L.P. as the manager of ValueAct Capital Master Fund, L.P., (iii)ValueAct Capital Management, LLC as General Partner of ValueAct Capital Management,L.P., (iv) ValueAct Holdings, L.P. as the majority owner of the membership interestsof VA Partners I, LLC, (v) ValueAct Holdings II, L.P. as the sole owner of themembership interests of ValueAct Capital Management, LLC and as the majority ownerof the limited partnership interests of ValueAct Capital Management, L.P., and (vi)ValueAct Holdings GP, LLC as General Partner of ValueAct Holdings, L.P. and ValueActHoldings II, L.P.
On October 29, 2019 the Reporting Persons converted the previously disclosed 150,000shares of Series A Non-Voting Convertible Preferred Stock to 1,500,000 shares ofCommon Stock.
The Nonvoting Preferred Stock is convertible into shares of Common Stock on a ten-for-one basis.
The Nonvoting Preferred Stock is convertible into shares of Common Stock immediately upon issuance.
The conversion of the Nonvoting Preferred Stock has no expiration date.