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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1504073	J Robert Hall	C/O Vera Bradley, Inc. 12420 Stonebridge Road Roanoke IN 46783		Yes	No	No	Yes

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2019-07-23	27,875	$10.95	2,542,670	No	4	S	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	Disposition	2019-07-24	27,875	$11.23	2,514,795	No	4	S	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	Disposition	2019-07-23	3,625	$10.95	114,627	No	4	S	Indirect	By Barbara Bradley Baekgaard Family Foundation
Common Stock	Disposition	2019-07-24	7,125	$11.23	107,502	No	4	S	Indirect	By Barbara Bradley Baekgaard Family Foundation

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
No	4	S	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
No	4	S	Indirect	By Barbara Bradley Baekgaard Family Foundation
No	4	S	Indirect	By Barbara Bradley Baekgaard Family Foundation

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	125,116	Indirect	By Joan Byrne Hall Revocable Trust
Common Stock	78,093	Direct
Common Stock	411,003	Indirect	By Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1

Footnotes

The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan adopted by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust and the Barbara Bradley Baekgaard Family Foundation on December 21, 2018.
The prices reported are weighted average prices. The shares sold on July 23, 2019 were sold in multiple transactions at prices ranging from $10.78 to $11.12, inclusive, and the shares sold on July 24, 2019 were sold in multiple transactions at prices ranging from $11.05 to $11.43, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reporting person disclaims beneficial ownership of these shares.