Filing Details

Accession Number:
0001209191-19-035827
Form Type:
4
Zero Holdings:
No
Publication Time:
2019-06-10 16:45:28
Reporting Period:
2019-06-06
Accepted Time:
2019-06-10 16:45:28
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1615037 Vivian Yang C/O The Trade Desk.
42 N. Chestnut St.
Ventura CA 93001
Chief Legal Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2019-06-06 769 $0.00 44,622 No 4 C Direct
Class A Common Stock Disposition 2019-06-06 769 $235.19 43,853 No 4 S Direct
Class A Common Stock Acquisiton 2019-06-06 2,706 $30.15 46,559 No 4 M Direct
Class A Common Stock Disposition 2019-06-06 2,706 $235.19 43,853 No 4 S Direct
Class A Common Stock Acquisiton 2019-06-06 2,625 $48.00 46,478 No 4 M Direct
Class A Common Stock Disposition 2019-06-06 2,625 $235.19 43,853 No 4 S Direct
Class A Common Stock Acquisiton 2019-06-06 1,095 $142.45 44,948 No 4 M Direct
Class A Common Stock Disposition 2019-06-06 1,095 $235.19 43,853 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class B Common Stock Employee Stock Option (right to Buy) Disposition 2019-06-06 769 $0.00 769 $18.03
Class A Common Stock Class B Common Stock Acquisiton 2019-06-06 769 $0.00 769 $0.00
Class A Common Stock Class B Common Stock Disposition 2019-06-06 769 $0.00 769 $0.00
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-06-06 2,706 $0.00 2,706 $30.15
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-06-06 2,625 $0.00 2,625 $48.00
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-06-06 1,095 $0.00 1,095 $142.25
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
24,523 2026-08-14 No 4 M Direct
769 No 4 M Direct
0 No 4 C Direct
16,240 2026-12-22 No 4 M Direct
26,262 2027-12-01 No 4 M Direct
15,345 2028-12-01 No 4 M Direct
Footnotes
  1. Includes 309 shares acquired through the Employee Stock Purchase Plan on May 15, 2019.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $235.01 to $235.73, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  3. The option was granted on August 15, 2016, the vesting commencement date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
  4. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
  5. The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  6. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.
  7. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.