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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1436703	J John Berg	1398 Central Ave. Dubuque IA 52001	Evp, Marketing & Sales	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-03-08	200	$15.72	200	No	4	P	Indirect	IRA, Wife

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	IRA, Wife

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	7,222	Direct
Common Stock	3,000	Indirect	IRA
Common Stock	6	Indirect	Retirement Plan

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Non-Qualified Stock Option (Right to Buy)	$29.65		2017-01-16	4,000	4,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$18.60		2018-01-24	5,000	5,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2017-01-16	4,000	4,000	Direct
2018-01-24	5,000	5,000	Direct

Footnotes

These shares participate in a Dividend Reinvestment Plan.
Includes 5,700 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date.
These shares are held in the name of John J. Berg & Ann K. Berg Jt Ten.
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006.
Represents options to buy granted under the Company's Stock Option Plan, a rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of the date of the grant.
Includes 500 shares held in street name at Schwab.
The reporting person disclaims beneficial ownership of these securities, and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.