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Filing Details

Accession Number:: 0001209191-19-017036
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2019-03-05 18:56:46
Reporting Period:: 2019-01-22

Accepted Time:: 2019-03-05 18:56:46
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1670811	B Eric Paley	C/O The Trade Desk, Inc. Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2019-01-22	52	$49.44	31,881	No	4	J	Direct
Class A Common Stock	Disposition	2019-03-01	200	$195.01	31,681	No	4	S	Direct
Class A Common Stock	Disposition	2019-03-01	100	$197.24	31,581	No	4	S	Direct
Class A Common Stock	Disposition	2019-03-01	200	$199.49	31,381	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	J	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	4,392	Indirect	See Footnote
Class A Common Stock	12,822	Indirect	See Footnote

Footnotes

Cancellation of shares related to restricted stock award originally issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of cash compensation as a member of the Audit Committee and for which the Reporting Person no longer serves.
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $194.87 to $195.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $199.12 to $199.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.
Represents a change in beneficial ownership in shares previously owned by each of the Eric Paley 2016 Annuity Trust and the Eric Paley 2017 Annuity Trust (collectively, the "Prior Trusts"). The shares held by the Prior Trusts were previously transferred to the Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust").
The reported securities are owned directly by the 2018 Annuity Trust. The Reporting Person is a beneficiary of the 2018 Annuity Trust.