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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
917968	Peets Coffee & Tea Inc	PEET	Miscellaneous Food Preparations & Kindred Products (2090)	910863396

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1415859	Kay Bogeajis	1400 Park Avenue Emeryville CA 94608	Vp Of Retail Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-03-02	31,666	$28.41	31,666	No	4	M	Direct
Common Stock	Disposition	2011-03-02	31,666	$46.48	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2011-03-02	31,666	$0.00	31,666	$28.41

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
18,344		2017-11-15	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
Represents weighted average sales price. The shares were sold at prices ranging from $46.29 to $47.00. The Reporting Person will provide upon request, to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
The option vests as to 20% on the one year anniversary of November 15, 2007 and in equal monthly installments thereafter over four years.
Inapplicable.