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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
316206	Starwood Hotel & Resorts Worldwide Inc	HOT	Hotels & Motels (7011)	521193298

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1444238	E Matthew Avril	Starwood Hotels &Amp; Resorts Worldwide, Inc 1111 Westchester Avenue White Plains NY 10604	President, Hotel Group	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2011-03-02	16,513	$58.51	109,608	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Restricted Stock Units	Acquisiton	2011-03-01	5,039	$0.00	5,039	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
5,039	2013-12-31		No	4	A	Direct

Footnotes

The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 29, 2010.
Restricted Stock Units are convertible into Common Stock on a 1 for 1 basis.
Units represent 25% of Reporting Person's bonus award mandatorily deferred into Restricted Stock Units and grossed up by 33% under the Company's Annual Incentive Plan for Certain Executives.
Rights to the Restricted Stock Units vest on the first, second and third fiscal year-ends following the date of grant and automatically convert to Common Stock when the grant is fully vested.
Not Applicable.