Filing Details
- Accession Number:
- 0001365303-11-000014
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2011-03-02 19:07:34
- Reporting Period:
- 2011-03-01
- Filing Date:
- 2011-03-02
- Accepted Time:
- 2011-03-02 19:07:34
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1400400 | Demandtec Inc. | DMAN | Services-Prepackaged Software (7372) | 943344761 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1297845 | R Daniel Fishback | One Franklin Parkway Building 910 San Mateo CA 94403 | President & Ceo | Yes | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock | Acquisiton | 2011-03-01 | 66,269 | $1.00 | 229,519 | No | 4 | M | Direct | |
| Common Stock | Disposition | 2011-03-01 | 66,269 | $12.71 | 163,250 | No | 4 | S | Direct | |
| Common Stock | Acquisiton | 2011-03-02 | 9,900 | $1.00 | 173,150 | No | 4 | M | Direct | |
| Common Stock | Disposition | 2011-03-02 | 9,900 | $12.40 | 163,250 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | M | Direct | |
| No | 4 | S | Direct | |
| No | 4 | M | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock | Non-Qualified Stock Option (right to buy) | Disposition | 2011-03-01 | 66,269 | $0.00 | 66,269 | $1.00 |
| Common Stock | Non-Qualified Stock Option (right to buy) | Disposition | 2011-03-02 | 9,900 | $0.00 | 9,900 | $1.00 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 39,900 | 2012-05-20 | No | 4 | M | Direct | |
| 30,000 | 2012-05-20 | No | 4 | M | Direct |
Reported Non-Derivative Holdings
| Sec. Name | Remaning Holdings | Nature of Ownership | Explanation |
|---|---|---|---|
| Common Stock | 18 | Indirect | by Trust1 |
| Common Stock | 18 | Indirect | by Trust2 |
| Common Stock | 193,089 | Indirect | by Trust3 |
Footnotes
- Automatic exercise and sale, of a stock option that will expire in May 2012, pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 20, 2010.
- The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $12.44 to $13.01 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $12.31 to $12.59 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- Shares held by the Annie Fishback Separate Share Irrevocable Trust
- Shares held by the Megan Fishback Separate Share Irrevocable Trust
- Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees
- The stock option is fully vested and exercisable.
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