Filing Details

Accession Number:
0001144204-19-006803
Form Type:
5
Zero Holdings:
No
Publication Time:
2019-02-13 09:01:46
Reporting Period:
2018-12-31
Accepted Time:
2019-02-13 09:01:46
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 5
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1490859 Thomas Falk C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2018-03-08 23,811 $0.00 23,811 No 4 C Indirect Via Entrepreneurs Investment Fund I LP
Class A Common Stock Disposition 2018-03-08 11,905 $0.00 0 No 4 J Indirect Via Entrepreneurs Investment Fund I LP
Class A Common Stock Disposition 2018-04-17 183,556 $55.00 258,456 No 4 S Indirect Via Revel Venture Fund I LP
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect Via Entrepreneurs Investment Fund I LP
No 4 J Indirect Via Entrepreneurs Investment Fund I LP
No 4 S Indirect Via Revel Venture Fund I LP
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2018-03-08 23,811 $0.00 23,811 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 No 4 C Indirect
Footnotes
  1. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
  2. All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock.
  3. The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price, at a one-for-one conversion rate, and is therefore exempt under Rule 16b-6(b).
  4. An amount of 11,906 of such shares were transferred to Falk Ventures GmbH, which is not required to be reported herein because the transfer represents only a change in the nature of indirect ownership.
  5. Via Entrepreneurs Investment Fund I LP distributed 11,905 shares to its members, who are not affiliated with the Issuer.
  6. Such sales were made pursuant to a Rule 10(b)5-1 Plan established by the Reporting Person.