Home > Insider Trading > Filing (0001209191-19-007788)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1327112	Paul Ross	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2019-02-05	685	$0.00	38,644	No	4	C	Direct
Class A Common Stock	Disposition	2019-02-05	685	$154.90	37,959	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-02-05	1,810	$0.00	39,769	No	4	C	Direct
Class A Common Stock	Disposition	2019-02-05	1,810	$154.90	37,959	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-02-05	1,804	$0.00	39,763	No	4	M	Direct
Class A Common Stock	Disposition	2019-02-05	1,804	$154.90	37,959	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-02-05	1,750	$0.00	39,709	No	4	M	Direct
Class A Common Stock	Disposition	2019-02-05	1,750	$154.90	37,959	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-02-05	685	$0.00	685	$0.82
Class A Common Stock	Class B Common Stock	Acquisiton	2019-02-05	685	$0.00	685	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2019-02-05	685	$0.00	685	$0.00
Class B Common Stock	Employee Stock Option Exercise (Right to Buy)	Disposition	2019-02-05	1,810	$0.00	1,810	$3.36
Class A Common Stock	Class B Common Stock	Acquisiton	2019-02-05	1,810	$0.00	1,810	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2019-02-05	1,810	$0.00	1,810	$0.00
Class A Common Stock	Employee Stock Option Exercise (Right to Buy)	Disposition	2019-02-05	1,804	$0.00	1,804	$30.15
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-02-05	1,750	$0.00	1,750	$48.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2025-01-19	No	4	M	Direct
685		No	4	M	Direct
0		No	4	C	Direct
9,996	2025-12-08	No	4	M	Direct
1,810		No	4	M	Direct
0		No	4	C	Direct
19,848	2026-12-22	No	4	M	Direct
29,762	2027-12-01	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on December 9, 2015, with a VCD of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.