Home > Insider Trading > Filing (0001127602-11-008396)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1268386	P John Bilbrey	100 Crystal A Drive Hershey PA 17033	Evp, Chief Operating Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-02-28	24,600	$37.76	96,875	No	4	M	Direct
Common Stock	Disposition	2011-02-28	24,600	$52.50	72,275	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-02-28	24,600	$0.00	24,600	$37.76

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2014-02-01	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	296	Indirect	401(k) Plan

Footnotes

The total amount of securities reported as indirectly owned by the reporting person represents a reduction of .099 shares allocated to the reporting person's account in the Company's 401(k) Plan as of February 28, 2011. To manage liquidity needs of the 401(k) Plan, the Plan Trustee from time-to-time maintains a lower overall share balance (versus cash) in the Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person's account when compared to the reporting person's Form 4 filed on February 22, 2011. The information is based on a report dated March 1, 2011, provided by the Plan Trustee.
These options are from an option grant previously reported as 12,300 options at an exercise price of $75.51. The option grant was adjusted to reflect the two-for-one stock split on June 15, 2004.
The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 23, 2010.
The options vested according to the following schedule: 25% vested on February 2, 2005, 25% vested on February 2, 2006, 25% vested on February 2, 2007 and 25% vested on February 2, 2008.