Filing Details

Accession Number:
0001179110-11-003723
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-03-01 16:26:27
Reporting Period:
2011-02-25
Filing Date:
2011-03-01
Accepted Time:
2011-03-01 16:26:27
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1075531 Priceline Com Inc PCLN Services-Business Services, Nec (7389) 061528493
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1214607 Jr J Robert Mylod 800 Connecticut Avenue
Norwalk CT 06854
Vice Chairman No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Disposition 2011-02-25 1,500 $460.85 89,969 No 4 S Direct
Common Stock Disposition 2011-02-25 1,665 $461.97 88,304 No 4 S Direct
Common Stock Disposition 2011-02-25 4,900 $462.88 83,404 No 4 S Direct
Common Stock Disposition 2011-02-25 5,183 $463.86 78,221 No 4 S Direct
Common Stock Disposition 2011-02-25 2,383 $464.75 75,838 No 4 S Direct
Common Stock Disposition 2011-02-25 35 $465.74 75,803 No 4 S Direct
Common Stock Disposition 2011-02-28 1,245 $450.96 74,558 No 4 S Direct
Common Stock Disposition 2011-02-28 1,700 $452.06 72,858 No 4 S Direct
Common Stock Disposition 2011-02-28 2,455 $453.09 70,403 No 4 S Direct
Common Stock Disposition 2011-02-28 2,600 $453.91 67,803 No 4 S Direct
Common Stock Disposition 2011-02-28 1,200 $455.07 66,603 No 4 S Direct
Common Stock Disposition 2011-02-28 900 $456.16 65,703 No 4 S Direct
Common Stock Disposition 2011-02-28 300 $457.57 65,403 No 4 S Direct
Common Stock Disposition 2011-02-28 200 $458.35 65,203 No 4 S Direct
Common Stock Disposition 2011-02-28 300 $459.64 64,903 No 4 S Direct
Common Stock Disposition 2011-02-28 500 $461.00 64,403 No 4 S Direct
Common Stock Disposition 2011-02-28 100 $462.86 64,303 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
2008 Performance Share Units 12,548 Direct
2010 Performance Share Units 12,192 Direct
Restricted Stock Units 19,358 Direct
Footnotes
  1. The shares were sold pursuant to two sales plans, dated November 17, 2010 and November 18, 2010, that comply with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.
  2. Represents the weighted average sales price. The range of prices received for the reported transactions was $460.26 - $461.16. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  3. Represents the weighted average sales price. The range of prices received for the reported transactions was $461.35 - $462.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  4. Represents the weighted average sales price. The range of prices received for the reported transactions was $462.36 - $463.34. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  5. Represents the weighted average sales price. The range of prices received for the reported transactions was $463.36 - $464.32. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  6. Represents the weighted average sales price. The range of prices received for the reported transactions was $464.39 - $465.37. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  7. Represents the weighted average sales price. The range of prices received for the reported transactions was $450.44 - $451.41. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  8. Represents the weighted average sales price. The range of prices received for the reported transactions was $451.515 - $452.43. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  9. Represents the weighted average sales price. The range of prices received for the reported transactions was $452.51 - $453.50. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  10. Represents the weighted average sales price. The range of prices received for the reported transactions was $453.51 - $454.50. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  11. Represents the weighted average sales price. The range of prices received for the reported transactions was $454.56 - $455.49. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  12. Represents the weighted average sales price. The range of prices received for the reported transactions was $455.71 - $456.56. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  13. Represents the weighted average sales price. The range of prices received for the reported transactions was $457.00 - $457.85. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  14. Represents the weighted average sales price. The range of prices received for the reported transactions was $458.00 - $458.69. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  15. Represents the weighted average sales price. The range of prices received for the reported transactions was $459.34 - $460.18. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  16. Represents the weighted average sales price. The range of prices received for the reported transactions was $460.685 - $461.65. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  17. Represents "target" number of performance share units outstanding. The shares are scheduled to vest on March 1, 2011. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
  18. Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.