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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1589744	Kurt Saylor	1398 Central Ave Dubuque IA 52001		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2018-12-03	2,150	$54.25	119,712	No	4	S	Indirect	Trust
Common Stock	Disposition	2018-12-03	1,430	$54.44	118,282	No	4	S	Indirect	Trust
Common Stock	Disposition	2018-12-03	162	$55.00	118,120	No	4	S	Indirect	Trust
Common Stock	Disposition	2018-12-03	850	$54.25	47,659	No	4	S	Indirect	Wife's Trust
Common Stock	Disposition	2018-12-03	570	$54.44	47,089	No	4	S	Indirect	Wife's Trust
Common Stock	Disposition	2018-12-03	64	$55.00	47,025	No	4	S	Indirect	Wife's Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	Trust
No	4	S	Indirect	Trust
No	4	S	Indirect	Trust
No	4	S	Indirect	Wife's Trust
No	4	S	Indirect	Wife's Trust
No	4	S	Indirect	Wife's Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	0	Direct
Common Stock	121,862	Indirect	Trust
Common Stock	48,509	Indirect	Wife's Trust

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	2018 Director Restricted Stock Units (retainer)	$0.00			460	0	Direct
Common Stock	2018 Director Restricted Stock Units	$0.00			1,235	0	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	460	0	Direct
	1,235	0	Direct

Footnotes

These shares are held by Kurt M. Saylor Trust dated 1-6-1998 for which Reporting Person acts as trustee.
Shares sold pursuant to 10b5-1 Plan effective November 12, 2018
These shares are held by Melissa J. Saylor Trust dated 1-6-1998 for which Reporting Person's wife acts as trustee.
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
These restricted stock units are granted under the 2012 Long-term Incentive Plan and are subject to a one (1) year vesting schedule.
HTLF Directors may elect RSUs or cash for the retainer portion of their Director Compensation