Home > Insider Trading > Filing (0001127602-11-007243)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1449685	H Javier Idrovo	100 Crystal A Drive Hershey PA 17033	Svp, Strategy & Business Dev	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-02-22	3,914	$35.23	3,914	No	4	M	Direct
Common Stock	Disposition	2011-02-22	3,914	$51.00	0	No	4	S	Direct
Common Stock	Acquisiton	2011-02-22	10,735	$34.89	10,735	No	4	M	Direct
Common Stock	Disposition	2011-02-22	10,735	$51.00	0	No	4	S	Direct
Common Stock	Acquisiton	2011-02-22	14,750	$0.00	14,750	No	4	A	Direct
Common Stock	Disposition	2011-02-22	375	$51.42	14,375	No	4	F	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	A	Direct
No	4	F	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-02-22	3,914	$0.00	3,914	$35.23
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-02-22	10,735	$0.00	10,735	$34.89
Common Stock	Non-qualified Stock Option (Right to Buy)	Acquisiton	2011-02-22	26,495	$0.00	26,495	$51.42

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
3,916	2018-12-01	No	4	M	Direct
32,205	2019-02-16	No	4	M	Direct
26,495	2021-02-21	No	4	A	Direct

Footnotes

The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2010.
See Footnote (1) above.
See Footnote (1) above.
See Footnote (1) above.
The options vest according to the following schedule: 25% vested on December 2, 2009, 25% vested December 2, 2010; 25% will vest on December 2, 2011 and 25% will vest on December 2, 2012.
The options vest according to the following schedule: 25% vested on February 17, 2010, 25% vested February 17, 2011; 25% will vest on February 17, 2012 and 25% will vest on February 17, 2013.
Options vest according to the following schedule: 25% vest on the first anniversary of the award date, an additional 25% vest on the second anniversary of the award date, an additional 25% vest on the third anniversary of the award date, and the options become fully vested on the fourth anniversary of the award date.