Home > Insider Trading > Filing (0001209191-18-054313)

Filing Details

Accession Number:: 0001209191-18-054313
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2018-10-04 18:44:48
Reporting Period:: 2018-10-02

Accepted Time:: 2018-10-04 18:44:48
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1671445	Terry Jeffrey Green	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	President And Ceo	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2018-10-02	428,359	$0.00	506,178	No	4	C	Direct
Class A Common Stock	Disposition	2018-10-02	13,316	$130.85	492,862	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	19,556	$132.01	473,306	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	60,941	$132.83	412,365	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	76,336	$133.72	336,029	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	54,530	$134.78	281,499	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	68,447	$135.82	213,052	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	36,998	$136.64	176,054	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	39,256	$137.72	136,798	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	23,566	$138.68	113,232	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	22,101	$139.94	91,131	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	8,313	$140.54	82,818	No	4	S	Direct
Class A Common Stock	Disposition	2018-10-02	4,999	$141.50	77,819	No	4	S	Direct
Class A Common Stock	Acquisiton	2018-10-03	21,641	$0.00	99,460	No	4	C	Direct
Class A Common Stock	Disposition	2018-10-03	21,641	$140.00	77,819	No	4	S	Direct
Class A Common Stock	Acquisiton	2018-10-04	3,742	$0.00	81,561	No	4	M	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct
No	4	M	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2018-10-02	428,359	$0.00	428,359	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2018-10-03	21,641	$0.00	21,641	$0.00
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2018-10-04	10,483	$0.00	10,483	$3.70
Class A Common Stock	Class B Common Stock	Acquisiton	2018-10-04	10,483	$0.00	10,483	$0.00
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2018-10-04	3,742	$0.00	3,742	$33.17

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
4,870,938		No	4	C	Direct
4,849,297		No	4	C	Direct
14,321	2020-12-08	No	4	M	Direct
4,859,780		No	4	M	Direct
5,591	2021-12-22	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $130.27 to $131.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $131.27 to $132.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $132.27 to $133.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $133.27 to $134.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $134.27 to $135.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $135.27 to $136.265, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $136.27 to $137.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $137.27 to $138.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $138.27 to $139.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $139.27 to $140.26, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.27 to $141.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.35 to $141.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 23, 2016, with a VCD of December 1, 2016. The option vests over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 2,042 shares will vest during each of the calendar years 2017, 2018 and 2019 and an aggregate of 3,207 shares will vest during calendar year 2020, in each case, subject to continued employment with the Issuer through the applicable vesting date.