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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1665252	E Andrew Townsend	1398 Central Ave Dubuque IA 52001	Evp, Chief Credit Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2018-08-20	1,500	$61.25	24,655	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	26,155	Direct
Common Stock	1,163	Indirect	401(k)

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Amount	Nature of Ownership
Common Stock	2018 Time-Based Restricted Stock	$0.00	785	Direct
Common Stock	2018 Performance Based Restricted Stock (3-year performance)	$0.00	1,047	Direct
Common Stock	2018 Performance Based Restricted Stock (1-year performance)	$0.00	785	Direct
Common Stock	2017 Time-Based Restricted Stock	$0.00	689	Direct
Common Stock	2017 Performance Based Restricted Stock (3-year performance)	$0.00	516	Direct
Common Stock	2017 Performance Based Restricted Stock (1-year performance)	$0.00	631	Direct
Common Stock	2016 Time-Based Restricted Stock	$0.00	667	Direct
Common Stock	2016 Time-Based Restricted Stock	$0.00	413	Direct
Common Stock	2016 Performance Based Restricted Stock (3-year performance)	$0.00	657	Direct
Common Stock	2016 Performance Based Restricted Stock (1-year performance)	$0.00	1,379	Direct
Common Stock	2015 Time-Based Restricted Stock	$0.00	833	Direct
Common Stock	2014 Time-Based Restricted Stock	$0.00	417	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	785	0	Direct
	1,047	0	Direct
	785	0	Direct
	689	0	Direct
	516	0	Direct
	631	0	Direct
	667	0	Direct
	413	0	Direct
	657	0	Direct
	1,379	0	Direct
	833	0	Direct
	417	0	Direct

Footnotes

These shares are held in Jt. Ten.
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
Of these restricted stock units, 1/3 vest on 3-6-2019, 1/3 vest on 3-6-2020, and 1/3 vest on 3-6-2021.
These restricted stock units vest in 2021 if certain performance measures are achieved by the Issuer.
These restricted stock units vest on 3-6-2021 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest in 01-2018, 1/3 vest in 01-2019 and 1/3 vest in 01-2020.
These restricted stock units vest in 2020 if certain performance measures are achieved by the Issuer.
These restricted stock units vest on 1-19-2020 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest on 1-19-2017, 1/3 vest on 1-19-2018, and 1/3 vest on 1-19-2019.
These restricted stock units were granted outside of the annual awarding of restricted stock units due to employment change.
These restricted stock units vest in 2019 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest on 1-20-2018, 1/3 vest on 1-20-2019, and 1/3 vest on 1-20-2020.
Of these restricted stock units, 1/3 vest on 3-11-2017, 1/3 vest on 3-11-2018, and 1/3 vest on 3-11-2019.