Filing Details

Accession Number:
0001144204-18-037927
Form Type:
4
Zero Holdings:
No
Publication Time:
2018-07-11 10:33:50
Reporting Period:
2018-02-05
Accepted Time:
2018-07-11 10:33:50
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL () NY
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1638331 Greenhaven Road Capital Fund 1, L.p. C/O Royce &Amp; Associates Llc
8 Sound Shore Drive, Suite 190
Greenwich CT 06830
No No Yes No
1741129 Greenhaven Road Investment Management, L.p. C/O Royce &Amp; Associates Llc
8 Sound Shore Drive, Suite 190
Greenwich CT 06830
No No Yes No
1741338 Mvm Funds Llc C/O Royce &Amp; Associates Llc
8 Sound Shore Drive, Suite 190
Greenwich CT 06830
No No Yes No
1744819 Stewart Scott Miller C/O Royce &Amp; Associates Llc
8 Sound Shore Drive, Suite 190
Greenwich CT 06830
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock ($0.0001 Par Value) Disposition 2018-02-05 100 $10.20 774,100 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Acquisiton 2018-02-05 400 $10.75 774,500 No 4 P Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-06 21,425 $11.39 753,075 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-07 53,734 $11.02 699,341 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-08 100 $11.60 699,241 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-09 22,338 $11.34 676,903 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-12 3,900 $10.86 673,003 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-13 32,100 $10.95 640,903 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-14 40,992 $10.90 599,911 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Acquisiton 2018-02-14 89 $10.94 600,000 No 4 P Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-16 2,871 $10.95 579,129 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-20 12,810 $11.05 584,319 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-21 22,915 $10.91 561,404 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-22 153 $10.94 561,251 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-23 1,680 $11.18 559,571 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-26 12,162 $10.81 547,409 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-27 800 $10.80 546,609 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-02-28 61,742 $10.86 484,867 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-01 5,090 $10.85 479,777 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-02 52,408 $10.76 427,369 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-05 3,805 $10.75 423,564 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-06 531 $10.75 423,033 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-07 14,207 $10.52 408,826 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-08 772 $10.40 408,054 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-09 5,314 $10.50 402,740 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Common Stock ($0.0001 Par Value) Disposition 2018-03-12 5,000 $10.62 397,740 No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 P Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 P Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
No 4 S Indirect By: Greenhaven Road Capital Fund 1, L.P.
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock ($0.0001 Par Value) Warrant (right to buy) Acquisiton 2018-02-15 1,000 $1.03 500 $11.50
Common Stock ($0.0001 Par Value) Warrant (right to buy) Acquisiton 2018-03-02 50,000 $0.97 25,000 $11.50
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
2,000,400 2020-08-13 No 4 P Indirect
2,050,400 2020-08-13 No 4 P Indirect
Footnotes
  1. Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.
  2. All prices reported herein are exclusive of brokerage commissions.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.30 to $11.9301, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) through (17) of this Form 4.
  4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.42, inclusive.
  5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.60, inclusive.
  6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.84 to $10.90, inclusive.
  7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.89 to $11.15, inclusive.
  8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.9005 to $10.92, inclusive.
  9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.60 to $11.01, inclusive.
  10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.85 to $11.1511, inclusive.
  11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.90 to $11.01, inclusive.
  12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.91 to $10.99, inclusive.
  13. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.92 to $11.27, inclusive.
  14. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.75 to $11.20, inclusive.
  15. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.80 to $10.81, inclusive.
  16. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.40 to $10.4001, inclusive.
  17. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.62 to $10.65, inclusive.
  18. Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.
  19. Exercisable into shares of Common Stock at any time at the option of Fund 1.
  20. Price shown is for one Warrant to purchase one-half of a share of Common Stock.