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Filing Details

Accession Number:: 0001179110-10-013436
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-09-02 16:11:12
Reporting Period:: 2010-09-01

Filing Date:: 2010-09-02
Accepted Time:: 2010-09-02 16:11:12
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214607	Jr J Robert Mylod	800 Connecticut Avenue Norwalk CT 06854	Vice Chairman	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-09-01	6,666	$20.28	110,135	No	4	M	Direct
Common Stock	Acquisiton	2010-09-01	7,334	$25.56	117,469	No	4	M	Direct
Common Stock	Disposition	2010-09-01	4,408	$294.60	113,061	No	4	S	Direct
Common Stock	Disposition	2010-09-01	8,092	$295.46	104,969	No	4	S	Direct
Common Stock	Disposition	2010-09-01	1,500	$296.23	103,469	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (right to buy)	Disposition	2010-09-01	6,666	$0.00	6,666	$20.28
Common Stock	Stock Options (right to buy)	Disposition	2010-09-01	7,334	$0.00	7,334	$25.56

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-05-07	No	4	M	Direct
13,499		2011-12-07	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership
2008 Performance Share Units	12,548	Direct
2010 Performance Share Units	12,192	Direct
Restricted Stock Units	19,358	Direct

Footnotes

The shares were sold pursuant to a sales plan, dated March 4, 2009, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.
Represents the weighted average sales price. The range of prices received for the reported transactions was $294.02 - $295.01. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $295.02 - $296.00. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $296.05 - $296.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through May 7, 2006.
One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata through December 7, 2004.