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Filing Details

Accession Number:: 0000899243-18-013760
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2018-05-22 21:31:04
Reporting Period:: 2018-05-18

Accepted Time:: 2018-05-22 21:31:04
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1643953	Purple Innovation Inc.	PRPL	()	DE

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1356974	Coliseum Capital Partners, L.p.	105 Rowayton Avenue Rowayton CT 06853	Yes	No	Yes	No
1409585	Coliseum Capital, Llc	105 Rowayton Avenue Rowayton CT 06853	Yes	No	Yes	No
1409751	Coliseum Capital Management, Llc	105 Rowayton Avenue Rowayton CT 06853	Yes	No	Yes	No
1430708	S Christopher Shackelton	105 Rowayton Avenue Rowayton CT 06853	Yes	No	Yes	No
1454123	Adam Gray	105 Rowayton Avenue Rowayton CT 06853	Yes	No	Yes	No
1670736	Coliseum Co-Invest Debt Fund, L.p.	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock,("Common Stock")	Acquisiton	2018-05-18	317,673	$6.40	5,611,423	No	4	P	Indirect	See footnotes
Common Stock	Acquisiton	2018-05-18	7,645	$0.00	5,619,068	No	4	A	Indirect	See footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See footnotes
No	4	A	Indirect	See footnotes

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Public Warrants (right to buy)	Acquisiton	2018-05-18	1,200,000	$0.46	600,000	$0.00
Common Stock	Public Warrants (right to buy)	Acquisiton	2018-05-21	771,073	$0.50	385,536	$0.00
Common Stock	Public Warrants (right to buy)	Acquisiton	2018-05-22	675,700	$0.52	337,850	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
1,200,000	2018-05-18	2023-02-02	No	4	P	Indirect
1,971,073	2018-05-21	2023-02-02	No	4	P	Indirect
2,646,773	2018-05-22	2023-02-02	No	4	P	Indirect

Reported Derivative Holdings

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Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Private Placement Warrants (right to buy)	$0.00			0	5,782,500	Indirect

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	0	5,782,500	Indirect

Footnotes

The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser and (b) a separate account investment advisory client of CCM (the "Separate Account").
Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP.
Following the transactions reported herein, CCP and the Separate Account directly owned 4,075,090 and 1,543,978 shares of Common Stock, respectively.
Each Public Warrant provides the right to purchase one-half share of the Common Stock per Public Warrant at a price of $5.75 per half share.
Following the transactions reported herein, CCP and the Separate Account directly owned 1,915,797 and 730,976 warrants purchased in the open market ("Public Warrants"), respectively.
Per Securities Act Rules Compliance and Disclosure Interpretation 133.06, the Reporting Owners are voluntarily reporting on a separate line their holdings of the warrants received through a private placement (the "Private Placement Warrants"), which are of a different class than the Public Warrants. As previously reported on the Reporting Owners' Form 3 filed with the SEC on February 12, 2018, the Reporting Owners own 5,782,500 Private Placement Warrants, with each Private Placement Warrant providing the right to purchase one-half share of the Common Stock per Private Placement Warrant at a price of $5.75 per half share. Such Private Placement Warrants are directly held as follows:
(Continued from Footnote 7) (a) 2,741,337 Private Placement Warrants by CCP; (b) 2,000,000 Private Placement Warrants by Coliseum Co-Invest Debt Fund, L.P. ("COC"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser; and (c) 1,041,163 Private Placement Warrants by the Separate Account.