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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
70487	National Research Corp	NRCI	Services-Commercial Physical & Biological Research (8731)	470634000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1248110	N John Nunnelly	P.o. Box 2175 Amherst MA 01004		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2018-05-17	7,821	$24.35	48,960	No	4	M	Direct
Common Stock	Disposition	2018-05-17	5,464	$34.85	43,496	No	4	F	Direct
Common Stock	Acquisiton	2018-05-17	25,957	$16.89	69,453	No	4	M	Direct
Common Stock	Disposition	2018-05-17	12,580	$34.85	56,873	No	4	F	Direct
Common Stock	Disposition	2018-05-17	24,979	$34.71	31,894	No	4	S	Direct
Common Stock	Acquisiton	2018-05-18	10,043	$16.89	41,937	No	4	M	Direct
Common Stock	Disposition	2018-05-18	4,916	$34.50	37,021	No	4	F	Direct
Common Stock	Acquisiton	2018-05-18	2,950	$14.95	39,971	No	4	M	Direct
Common Stock	Disposition	2018-05-18	1,278	$34.50	38,693	No	4	F	Direct
Common Stock	Disposition	2018-05-18	5,900	$34.44	32,793	No	4	S	Direct
Common Stock	Disposition	2018-05-18	899	$34.88	31,894	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	F	Direct
No	4	M	Direct
No	4	F	Direct
No	4	S	Direct
No	4	M	Direct
No	4	F	Direct
No	4	M	Direct
No	4	F	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Director Stock Option (Right to Buy)	Disposition	2018-05-17	7,821	$0.00	7,821	$24.35
Common Stock	Director Stock Option (Right to Buy)	Disposition	2018-05-17	25,957	$0.00	25,957	$16.89
Common Stock	Director Stock Option (Right to Buy)	Disposition	2018-05-18	10,043	$0.00	10,043	$16.89
Common Stock	Director Stock Option (Right to Buy)	Disposition	2018-05-18	2,950	$0.00	2,950	$14.95

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2018-05-09	2027-05-09	No	4	M	Direct
10,043	2014-05-09	2023-05-09	No	4	M	Direct
0	2014-05-09	2023-05-09	No	4	M	Direct
33,050	2015-05-08	2024-05-08	No	4	M	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Director Stock Option (Right to Buy)	$9.73	2012-05-06	2021-05-06	28,763	28,763	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-05-06	28,763	28,763	Direct

Footnotes

The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 29, 2018.
The price in Column 4 is a weighted average price. The prices actually received ranged from $34.35 to $34.90. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
The price in Column 4 is a weighted average price. The prices actually received ranged from $33.7343 to $34.7193. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
The price in Column 4 is a weighted average price. The prices actually received ranged from $34.75 to $34.95. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.