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Filing Details

Accession Number:: 0000899243-18-005892
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2018-02-28 20:25:43
Reporting Period:: 2018-02-26

Accepted Time:: 2018-02-28 20:25:43
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1670811	B Eric Paley	C/O The Trade Desk, Inc. Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2018-02-26	746,198	$0.00	746,198	No	4	C	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-26	17,930	$57.18	728,268	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-26	25,075	$58.36	703,193	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-26	77,381	$59.61	625,812	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-26	42,729	$60.34	583,083	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Acquisiton	2018-02-26	217,880	$0.00	217,880	No	4	C	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-26	5,235	$57.18	212,645	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-26	7,321	$58.36	205,324	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-26	22,596	$59.61	182,728	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-26	12,476	$60.34	170,252	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-26	373,099	$0.00	209,984	No	4	J	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-26	108,940	$0.00	61,312	No	4	J	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Acquisiton	2018-02-26	17,213	$0.00	21,614	No	4	J	Direct
Class A Common Stock	Acquisiton	2018-02-26	4,392	$0.00	4,392	No	4	J	Indirect	See Footnote
Class A Common Stock	Acquisiton	2018-02-26	5,759	$0.00	5,759	No	4	J	Indirect	See Footnote
Class A Common Stock	Acquisiton	2018-02-26	7,063	$0.00	7,063	No	4	J	Indirect	See Footnote
Class A Common Stock	Acquisiton	2018-02-26	5,061	$0.00	26,675	No	4	J	Direct
Class A Common Stock	Disposition	2018-02-27	142,653	$56.07	67,331	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-27	13,798	$56.95	53,533	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-27	41,653	$56.07	19,659	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-27	4,029	$56.95	15,630	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-28	26,578	$55.47	26,955	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-28	26,955	$56.44	0	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2018-02-28	7,761	$55.47	7,869	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2018-02-28	7,869	$56.44	0	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	C	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	J	Indirect	By Founder Collective, L.P.
No	4	J	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	J	Direct
No	4	J	Indirect	See Footnote
No	4	J	Indirect	See Footnote
No	4	J	Indirect	See Footnote
No	4	J	Direct
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2018-02-26	746,198	$0.00	746,198	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2018-02-26	217,880	$0.00	217,880	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Indirect
0			No	4	C	Indirect

Footnotes

Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Founder Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Founder Collective Entities.
Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Founder Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $57.00 to $57.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities Exchange Commission ("SEC"), upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (4) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.00 to $58.61, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (5) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.00 to $59.995, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (6) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (7) to this Form 4.
Represents a pro rata distribution without additional consideration by Founder LP to its limited partners and general partner.
Represents a pro rata distribution without additional consideration by Founder LLC to its members.
Includes 4,401 shares of common stock underlying restricted stock unit awards that are subject to time-based vesting and settlement.
The reported securities are owned directly by the Reporting Person.
The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust"). The Reporting Person is a beneficiary of the 2015 Remainder Trust.
The reported securities are owned directly by Eric Paley 2016 Annuity Trust (the "2016 Annuity Trust"). The Reporting Person is a beneficiary of the 2016 Annuity Trust.
The reported securities are owned directly by Eric Paley 2017 Annuity Trust (the "2017 Annuity Trust"). The Reporting Person is a beneficiary of the 2017 Annuity Trust.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.75 to $56.74, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (15) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.75 to $57.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (16) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.06 to $56.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (17) to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.06 to $56.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (18) to this Form 4.
All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.