Filing Details
- Accession Number:
- 0001209191-17-066547
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2017-12-19 20:06:34
- Reporting Period:
- 2017-12-18
- Accepted Time:
- 2017-12-19 20:06:34
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1671933 | Trade Desk Inc. | TTD | () | 4 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1671410 | David Robert Perdue | C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001 | Chief Operating Officer | Yes | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Acquisiton | 2017-12-18 | 1,911 | $0.00 | 97,354 | No | 4 | C | Direct | |
| Class A Common Stock | Disposition | 2017-12-18 | 1,911 | $50.21 | 95,443 | No | 4 | S | Direct | |
| Class A Common Stock | Acquisiton | 2017-12-18 | 3,089 | $0.00 | 98,532 | No | 4 | C | Direct | |
| Class A Common Stock | Disposition | 2017-12-18 | 3,089 | $50.00 | 95,443 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | C | Direct | |
| No | 4 | S | Direct | |
| No | 4 | C | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Class B Common Stock | Employee Stock Option (Right to Buy) | Disposition | 2017-12-18 | 5,000 | $0.00 | 5,000 | $0.17 |
| Class A Common Stock | Class B Common Stock | Acquisiton | 2017-12-18 | 5,000 | $0.00 | 5,000 | $0.00 |
| Class A Common Stock | Class B Common Stock | Disposition | 2017-12-18 | 5,000 | $0.00 | 5,000 | $0.00 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 93,000 | 2023-02-07 | No | 4 | M | Direct | |
| 100,000 | No | 4 | M | Direct | ||
| 95,000 | No | 4 | C | Direct |
Footnotes
- The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
- The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
- Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
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