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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1366008	Sheldon Wang	C/O Health Insurance Innovations, Inc. 15438 N. Florida Ave., Suite 201 Tampa FL 33613	Chief Technology Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2017-09-05	5,000	$4.95	229,001	No	4	M	Direct
Class A Common Stock	Disposition	2017-09-05	799	$30.95	228,202	No	4	D	Direct
Class A Common Stock	Disposition	2017-09-05	4,201	$30.95	224,001	No	4	S	Direct
Class A Common Stock	Acquisiton	2017-09-06	5,000	$4.95	229,001	No	4	M	Direct
Class A Common Stock	Disposition	2017-09-06	779	$31.80	228,222	No	4	D	Direct
Class A Common Stock	Disposition	2017-09-06	4,221	$31.80	224,001	No	4	S	Direct
Class A Common Stock	Acquisiton	2017-09-06	5,000	$6.77	229,001	No	4	M	Direct
Class A Common Stock	Disposition	2017-09-06	1,065	$3,180.00	227,936	No	4	D	Direct
Class A Common Stock	Disposition	2017-09-06	3,935	$31.80	224,001	No	4	S	Direct
Class A Common Stock	Acquisiton	2017-09-06	5,000	$6.77	229,001	No	4	M	Direct
Class A Common Stock	Disposition	2017-09-06	1,050	$32.25	227,951	No	4	D	Direct
Class A Common Stock	Disposition	2017-09-06	3,950	$32.25	224,001	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	D	Direct
No	4	S	Direct
No	4	M	Direct
No	4	D	Direct
No	4	S	Direct
No	4	M	Direct
No	4	D	Direct
No	4	S	Direct
No	4	M	Direct
No	4	D	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Stock Appreciation Rights	Disposition	2017-09-05	5,000	$0.00	5,000	$4.95
Common Stock	Stock Appreciation Rights	Disposition	2017-09-06	5,000	$0.00	5,000	$4.95
Common Stock	Stock Appreciation Rights	Disposition	2017-09-06	10,000	$0.00	10,000	$6.77

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
25,000	2022-07-01	No	4	M	Direct
20,000	2022-07-01	No	4	M	Direct
31,039	2021-05-25	No	4	M	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Stock	Stock Appreciation Rights	$12.13		2021-07-14	6,000	6,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-07-14	6,000	6,000	Direct

Footnotes

These stock-settled stock appreciation rights were previously granted under the Plan and are scheduled to vest in increments of 25%, 25%, and 50% on successive anniversary dates of the grant, subject to the terms of the Plan and an award agreement under the Plan.
These stock-settled stock appreciation rights were granted under the Issuer's Long Term Incentive Plan (the "Plan") and are vested as of the date of this Form 4.
These stock-settled stock appreciation rights were previously granted under the Plan and are scheduled to vest in increments of 20%, 20%, 20%, and 40% on successive anniversary dates of the grant, subject to the terms of the plan and an award agreement under the plan.
Shares retained by the issuer to satisfy the exercise price of stock appreciation rights exercised by the reporting person.
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $32.25 to $32.275, inclusive. The Reporting Person undertakes to provide the Company, any security holder of the Company, or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth.