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Filing Details

Accession Number:: 0001209191-17-051483
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2017-09-05 22:29:18
Reporting Period:: 2017-09-01

Accepted Time:: 2017-09-05 21:29:18
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1671410	David Robert Perdue	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Operating Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2017-09-01	5,098	$0.00	82,664	No	4	C	Direct
Class A Common Stock	Disposition	2017-09-01	5,098	$54.00	77,566	No	4	S	Direct
Class A Common Stock	Acquisiton	2017-09-01	7,402	$0.00	84,968	No	4	C	Direct
Class A Common Stock	Disposition	2017-09-01	7,402	$53.42	77,566	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2017-09-01	12,500	$0.00	12,500	$0.17
Class A Common Stock	Class B Common Stock	Acquisiton	2017-09-01	12,500	$0.00	12,500	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2017-09-01	12,500	$0.00	12,500	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
130,500	2023-02-07	No	4	M	Direct
107,500		No	4	M	Direct
95,000		No	4	C	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.80 to $54.28, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.79 to $53.79, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The Option was granted on February 8, 2013, with a vesting commencement date ("VCD") of January 7, 2013. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.