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Filing Details

Accession Number:: 0001209191-17-044884
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2017-07-12 16:04:41
Reporting Period:: 2017-07-10

Filing Date:: 2017-07-12
Accepted Time:: 2017-07-12 16:04:41
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585857	Gordon Ritter	C/O Emergence Capital 160 Bovet Road, Ste. 300 San Mateo CA 94402		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2017-07-10	5,100	$62.06	421,820	No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000
Class A Common Stock	Disposition	2017-07-11	4,194	$61.78	417,626	No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000
Class A Common Stock	Disposition	2017-07-11	906	$62.99	416,720	No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000
No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000
No	4	S	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000

Footnotes

The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.7700 to $62.5100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).
Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.2500 to $62.2200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.9200 to $63.0700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).