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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	Insurance Agents, Brokers & Service (6411)	461282634

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1569128	D Michael Hershberger	C/O Health Insurance Innovations, Inc. 15438 North Florida Ave., Suite 201 Tampa FL 33613	Cfo, Secretary And Treasurer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2017-07-03	5,000	$23.22	105,369	No	4	S	Direct
Class A Common Stock	Disposition	2017-07-03	3,300	$23.50	102,069	No	4	F	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	F	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Stock Appreciation RIghts	$10.45	2021-05-21	25,000	25,000	Direct
Common Stock	Stock Appreciation RIghts	$4.95	2022-07-01	30,000	30,000	Direct
Common Stock	Stock Appreciation RIghts	$4.99	2022-09-16	30,000	30,000	Direct
Common Stock	Stock Appreciation RIghts	$5.20	2023-09-16	40,972	40,972	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-05-21	25,000	25,000	Direct
2022-07-01	30,000	30,000	Direct
2022-09-16	30,000	30,000	Direct
2023-09-16	40,972	40,972	Direct

Footnotes

Sale made pursuant to 10b5-1 plan executed on November 18, 2016.
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $22.90 to $23.65, inclusive. The Reporting Person undertakes to provide Health Insurance Innovations Inc., any security holder of Health Insurance Innovations Inc., or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
Represents withholding of shares by Issuer to satisfy tax liability of Reporting Person incident to vesting of restricted stock.
These stock-settled stock appreciation rights were granted under the Long Term Incentive Plan of Health Insurance Innovations, Inc. (the "Plan") and vest 20% on the first three anniversaries of grant date and 40% on the fourth anniversary, subject to the terms of the Plan and an award agreement under the Plan.
These stock-settled stock appreciation rights were granted under the Plan and vest 25% on the first and second anniversaries of grant date and 50% on the third anniversary, subject to the terms of the Plan and an award agreement under the Plan.