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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1523923	S Robert Murley	C/O Health Insurance Innovations, Inc. 15438 North Florida Avenue, Suite 201 Tampa FL 33613		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2017-05-18	7,000	$20.11	34,895	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Stock	Stock Appreciation Rights	$7.97	2015-10-28	2021-10-28	20,000	20,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-10-28	20,000	20,000	Direct

Footnotes

The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $19.85 to $20.40, inclusive. The Reporting Person undertakes to provide Health Insurance Innovations Inc., any security holder of Health Insurance Innovations Inc., or the staff of the Securities & Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth herein.
These stock-settled stock appreciation rights were previously granted under the Issuer's Long Term Incentive Plan and became fully vested on October 28, 2016, subject to the terms of the plan and an award agreement under the plan.