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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503705	C. Michael Ray	C/O Vera Bradley, Inc. 12420 Stonebridge Road Roanoke IN 46783		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2017-03-13	4,500	$9.12	243,362	No	4	S	Direct
Common Stock	Disposition	2017-03-14	4,500	$9.16	238,862	No	4	S	Direct
Common Stock	Disposition	2017-03-13	10,500	$9.12	822,296	No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust
Common Stock	Disposition	2017-03-14	10,500	$9.16	811,796	No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust
No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	6,610,469	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	173,519	Indirect	By Anne-Marie Ray 2015 Grantor Retained Annuity Trust
Common Stock	200,000	Indirect	By Anne-Marie Ray 2016 Grantor Retained Annuity Trust #1

Footnotes

The prices reported in column 4 are weighted average prices. The shares sold on March 13, 2017 were sold in multiple transactions at prices ranging from $9.00 to $9.36, inclusive, and the shares sold on March 14, 2017 were sold in multiple transactions at prices ranging from $9.08 to $9.23, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The prices reported in column 4 are weighted average prices. The shares sold on March 13, 2017 were sold in multiple transactions at prices ranging from $9.00 to $9.36, inclusive, and the shares sold on March 14, 2017 were sold in multiple transactions at prices ranging from $$9.08 to $9.23, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reporting person disclaims beneficial ownership of these shares.