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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1523923	S Robert Murley	C/O Health Insurance Innovations, Inc. 15438 North Florida Avenue, Suite 201 Tampa FL 33613		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2017-03-09	1,000	$15.55	14,700	No	4	S	Direct
Class A Common Stock	Disposition	2017-03-09	9,000	$16.09	5,700	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Class A Common Stock	Stock Appreciation Rights	$7.97	2015-10-28	2021-10-28	20,000	20,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2021-10-28	20,000	20,000	Direct

Footnotes

The price in Column 4 is a weighted average price. The prices actually received ranged from $15.85 to $16.35. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price.
These stock-settled stock appreciation rights were previously granted under the Issuer's Long Term Incentive Plan and are scheduled to vest as to 50% on October 28, 2015 and 50% on October 28, 2016, subject to the terms of the plan and an award agreement under the plan.