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Filing Details

Accession Number:: 0001140361-17-011581
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2017-03-10 14:34:40
Reporting Period:: 2017-03-09

Filing Date:: 2017-03-10
Accepted Time:: 2017-03-10 14:34:40
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1008079	James C Koch	C/O The Boston Beer Company One Design Center Place, Suite 850 Boston MA 02210	Chairman	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common	Disposition	2017-03-09	5,467	$151.56	7,033	No	4	S	Direct
Class A Common	Disposition	2017-03-09	878	$152.27	6,155	No	4	S	Direct
Class A Common	Disposition	2017-03-09	155	$153.00	6,000	No	4	S	Direct
Class A Common	Acquisiton	2017-03-09	100,000	$0.00	106,000	No	4	C	Direct
Class A Common	Disposition	2017-03-09	5,690	$151.59	10,000	No	4	S	Indirect	By Foundation managed by Reporting Person
Class A Common	Disposition	2017-03-09	1,300	$152.40	8,700	No	4	S	Indirect	By Foundation managed by Reporting Person
Class A Common	Disposition	2017-03-09	200	$152.95	8,500	No	4	S	Indirect	By Foundation managed by Reporting Person

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Indirect	By Foundation managed by Reporting Person
No	4	S	Indirect	By Foundation managed by Reporting Person
No	4	S	Indirect	By Foundation managed by Reporting Person

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common	44,248	Indirect	By LLC managed by spouse
Class A Common	23,486	Indirect	Custodian for children under UGTMA
Class A Common	5,000	Indirect	By Trust as Trustee
Class A Common	3,656	Indirect	By spouse as custodian for children under UGTMA
Class A Common	2,532	Indirect	By spouse in trust for children

Footnotes

The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,467 shares is from $150.95 to $151.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 878 shares is from $151.95 to $152.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The Reporting Person converted 100,000 shares of Class B Common Stock, resulting in the acquisition of 100,000 shares of Class A Common Stock. The Class B Common Stock is convertible into Class A Common Stock at any time on a one-for-one basis, and has no expiration date.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,690 shares is from $150.90 to $151.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,300 shares is from $151.90 to $152.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.