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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	()	WY

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1058854	Cannell Capital Llc	245 Meriwether Circle Alta WY 83414		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2017-01-19	236,791	$19.77	938,321	No	4	S	Indirect	By partnerships and corporations
Common Stock	Disposition	2017-01-20	130,661	$20.40	807,660	No	4	S	Indirect	By partnerships and corporations

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By partnerships and corporations
No	4	S	Indirect	By partnerships and corporations

Footnotes

As of January 20, 2017 Tristan Offshore Fund Limited ("Tristan Offshore"), Tristan Partners, L.P. ("Tristan"), and sundry separately-managed accounts managed by Cannell Capital LLC, ("Cannell SMAs" collectively with Tristan Offshore and Tristan the "Funds") collectively owned in the aggregate 807,660 shares of common stock, with par value of $0.001 per Class A share of Health Insurance Innovations, Inc. ("the Company")
Cannell Capital LLC acts as the investment adviser to Tristan Offshore, and is the general partner of and investment adviser to Tristan. As a result, Mr. Cannell possesses sole power to vote and direct the disposition of all securities of the Company held by the Funds. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. Thus, for the purposes of Reg. Section 240.13d-3, as of January 20, 2017 Mr. Cannell is deemed to beneficially own 807,660 shares. Mr. Cannell's interest in the securities reported herein is limited to the extent of his pecuniary interest in each of the Funds, if any.
From the sale transactions dated January 19, 2017, Cannell Capital LLC realized short-swing profits of $2,252.33 on 150 shares of the Company purchased October 28, 2016 at a price of $4.75 per share. Cannell Capital LLC has voluntarily disgorged these profits to the Company.