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Filing Details

Accession Number:: 0000899243-16-033758
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-11-17 16:05:25
Reporting Period:: 2016-11-15

Filing Date:: 2016-11-17
Accepted Time:: 2016-11-17 16:05:25
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503705	C. Michael Ray	C/O Vera Bradley, Inc. 12420 Stonebridge Road Roanoke IN 46783		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-11-15	8,000	$14.86	269,462	No	4	S	Direct
Common Stock	Disposition	2016-11-16	1,600	$15.26	267,862	No	4	S	Direct
Common Stock	Disposition	2016-11-15	19,000	$14.85	836,596	No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust
Common Stock	Disposition	2016-11-16	3,800	$15.26	832,796	No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust
No	4	S	Indirect	By Michael Ray 2009 Grantor Retained Annuity Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	6,610,469	Indirect	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	173,519	Indirect	By Anne-Marie Ray 2015 Grantor Retained Annuity Trust
Common Stock	126,481	Indirect	By Anne-Marie Ray Revocable Trust
Common Stock	200,000	Indirect	By Anne-Marie Ray 2016 Grantor Retained Annuity Trust #1

Footnotes

The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan dated June 29, 2016.
The prices reported in column 4 are weighted average prices. The shares sold on November 15, 2016 were sold in multiple transactions at prices ranging from $14.75 to $15.05, inclusive, and the shares sold on November 16, 2016 were sold in multiple transactions at prices ranging from $15.19 to $15.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The prices reported in column 4 are weighted average prices. The shares sold on November 15, 2016 were sold in multiple transactions at prices ranging from $14.73 to $15.05, inclusive, and the shares sold on November 16, 2016 were sold in multiple transactions at prices ranging from $15.20 to $15.34, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reporting person disclaims beneficial ownership of these shares.
On October 3, 2016, the Anne-Marie Ray 2015 Grantor Retained Annuity Trust made an annuity payment of 126,481 shares to Anne-Marie Ray, who, in turn, assigned the shares to the Anne-Marie Ray Revocable Trust.