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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1612895	Keith Eadie	1250 53Rd Street Ste 2 Emeryville CA 94608	Chief Strategy Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2016-10-14	5,000	$0.60	57,066	No	4	M	Direct
Common Stock	Disposition	2016-10-14	9,240	$8.30	47,826	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (right to buy)	Disposition	2016-10-14	5,000	$0.00	5,000	$0.60

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
20,000		2020-10-12	No	4	M	Direct

Footnotes

Of the reported shares, 47,555 shares are represented by RSUs.
The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 14, 2016.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.18 to $8.35 per share. The Reporting Person undertakes to provide to the Issuer, anysecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
Option was granted on 10/12/2010, is fully vested and immediately exercisable.