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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1589744	Kurt Saylor	1398 Central Ave Dubuque IA 52001		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-10-03	3,550	$35.65	222,334	No	4	S	Indirect	Trust
Common Stock	Disposition	2016-10-03	5,325	$35.60	217,009	No	4	S	Indirect	Trust
Common Stock	Disposition	2016-10-03	4,371	$35.64	212,638	No	4	S	Indirect	Trust
Common Stock	Disposition	2016-10-03	1,450	$35.65	90,113	No	4	S	Indirect	Wife's Trust
Common Stock	Disposition	2016-10-03	2,175	$35.60	87,938	No	4	S	Indirect	Wife's Trust
Common Stock	Disposition	2016-10-03	1,786	$35.64	86,152	No	4	S	Indirect	Wife's Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	Trust
No	4	S	Indirect	Trust
No	4	S	Indirect	Trust
No	4	S	Indirect	Wife's Trust
No	4	S	Indirect	Wife's Trust
No	4	S	Indirect	Wife's Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	225,884	Indirect	Trust
Common Stock	91,563	Indirect	Wife's Trust

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Amount	Nature of Ownership
Common Stock	2014 Performance Based Restricted Stock	$0.00	1,030	Direct
Common Stock	2014 Time-Based Restricted Stock	$0.00	1,075	Direct
Common Stock	2015 Performance Based Restricted Stock	$0.00	995	Direct
Common Stock	2015 Time-Based Restricted Stock	$0.00	1,350	Direct
Common Stock	2016 Performance Based Restricted Stock (1-year performance)	$0.00	1,000	Direct
Common Stock	2016 Time-Based Restricted Stock	$0.00	1,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	1,030	0	Direct
	1,075	0	Direct
	995	0	Direct
	1,350	0	Direct
	1,000	0	Direct
	1,000	0	Direct

Footnotes

These shares are held by Kurt M. Saylor Trust dated 1-6-1998 for which Reporting Person acts as trustee.
Shares sold pursuant to 10b5-1 Plan effective July 28, 2016
These shares are held by Melissa J. Saylor Trust dated 1-6-1998 for which Reporting Person's wife acts as trustee.
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
These restricted stock units vest on 1-18-2017 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest on 3-11-2017, 1/3 vest on 3-11-2018, and 1/3 vest on 3-11-2019.
These restricted stock units vest on 1-18-2018 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest on 1-20-2018, 1/3 vest on 1-20-2019, and 1/3 vest on 1-20-2020.
These restricted stock units vest on 1-19-2019 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest on 1-19-2017, 1/3 vest on 1/19/2018, and 1/3 vest on 1/19/2019.