Filing Details
- Accession Number:
- 0001104659-16-146837
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2016-09-27 16:39:39
- Reporting Period:
- 2016-09-26
- Filing Date:
- 2016-09-27
- Accepted Time:
- 2016-09-27 16:39:39
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1671933 | Trade Desk Inc. | TTD | () | 4 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1670811 | B Eric Paley | C/O The Trade Desk, Inc. Ventura CA 93001 | Yes | No | Yes | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Acquisiton | 2016-09-26 | 232,185 | $0.00 | 232,185 | No | 4 | C | Indirect | By Founder Collective, L.P. |
| Class A Common Stock | Disposition | 2016-09-26 | 232,185 | $18.00 | 0 | No | 4 | S | Indirect | By Founder Collective, L.P. |
| Class A Common Stock | Acquisiton | 2016-09-26 | 67,794 | $0.00 | 67,794 | No | 4 | C | Indirect | By Founder Collective Entrepreneurs' Fund, LLC |
| Class A Common Stock | Disposition | 2016-09-26 | 67,794 | $18.00 | 0 | No | 4 | S | Indirect | By Founder Collective Entrepreneurs' Fund, LLC |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | C | Indirect | By Founder Collective, L.P. |
| No | 4 | S | Indirect | By Founder Collective, L.P. |
| No | 4 | C | Indirect | By Founder Collective Entrepreneurs' Fund, LLC |
| No | 4 | S | Indirect | By Founder Collective Entrepreneurs' Fund, LLC |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Class B Common Stock | Seed Preferred Stock | Disposition | 2016-09-26 | 5,700,000 | $0.00 | 1,900,000 | $0.00 |
| Class B Common Stock | Series A-1 Preferred Stock | Disposition | 2016-09-26 | 4,081,640 | $0.00 | 1,360,546 | $0.00 |
| Class B Common Stock | Series A-2 Preferred Stock | Disposition | 2016-09-26 | 1,104,220 | $0.00 | 368,073 | $0.00 |
| Class A Common Stock | Class B Common Stock | Acquisiton | 2016-09-26 | 3,628,619 | $0.00 | 3,628,619 | $0.00 |
| Class A Common Stock | Class B Common Stock | Disposition | 2016-09-26 | 232,185 | $0.00 | 232,185 | $0.00 |
| Class B Common Stock | Seed Preferred Stock | Disposition | 2016-09-26 | 1,800,000 | $0.00 | 600,000 | $0.00 |
| Class B Common Stock | Series A-1 Preferred Stock | Disposition | 2016-09-26 | 1,084,990 | $0.00 | 361,663 | $0.00 |
| Class B Common Stock | Series A-2 Preferred Stock | Disposition | 2016-09-26 | 293,520 | $0.00 | 97,840 | $0.00 |
| Class A Common Stock | Class B Common Stock | Acquisiton | 2016-09-26 | 1,059,503 | $0.00 | 1,059,503 | $0.00 |
| Class A Common Stock | Class B Common Stock | Disposition | 2016-09-26 | 67,794 | $0.00 | 67,794 | $0.00 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 0 | No | 4 | C | Indirect | ||
| 0 | No | 4 | C | Indirect | ||
| 0 | No | 4 | C | Indirect | ||
| 3,628,619 | No | 4 | C | Indirect | ||
| 3,396,434 | No | 4 | C | Indirect | ||
| 0 | No | 4 | C | Indirect | ||
| 0 | No | 4 | C | Indirect | ||
| 0 | No | 4 | C | Indirect | ||
| 1,059,503 | No | 4 | C | Indirect | ||
| 991,709 | No | 4 | C | Indirect |
Footnotes
- Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
- All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.
- Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). The Reporting Person is a managing member of the General Partner and has shared voting and investment power over the shares held by the Collective Entities. The Reporting Person in his capacity with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein.
- Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.
Billionaire Hedge Funds
