Home > Insider Trading > Filing (0001209191-16-142724)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1345016	Yelp Inc	YELP	Services-Personal Services (7200)	201854266

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1541476	Jeremy Stoppelman	C/O Yelp Inc. 140 New Montgomery St., 9Th Fl. San Francisco CA 94105	Chief Executive Officer	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2016-09-22	3,986,310	$0.00	3,986,310	No	4	A	Indirect	See Footnote (2)
Common Stock	Disposition	2016-09-23	263,000	$40.00	3,723,310	No	4	S	Indirect	See Footnote (2)

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Indirect	See Footnote (2)
No	4	S	Indirect	See Footnote (2)

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Class B Common Stock	Disposition	2016-09-22	3,986,310	$0.00	3,986,310	$0.00
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2016-09-22	1,601,039	$0.00	1,601,039	$7.16
Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2016-09-22	1,601,039	$0.00	1,601,039	$7.16
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2016-09-22	575,000	$0.00	575,000	$21.18
Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2016-09-22	575,000	$0.00	575,000	$21.18
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2016-09-22	90,000	$0.00	90,000	$21.18
Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2016-09-22	90,000	$0.00	90,000	$21.18
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2016-09-22	32,600	$0.00	32,600	$53.83
Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2016-09-22	32,600	$0.00	32,600	$53.83
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2016-09-22	426,200	$0.00	426,200	$20.47
Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2016-09-22	426,200	$0.00	426,200	$20.47

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		No	4	C	Direct
0	2021-01-05	No	4	J	Direct
1,601,039	2021-01-05	No	4	J	Direct
0	2023-02-05	No	4	J	Direct
575,000	2023-02-05	No	4	J	Direct
0	2023-02-05	No	4	J	Direct
90,000	2023-02-05	No	4	J	Direct
0	2025-01-08	No	4	J	Direct
32,600	2025-01-08	No	4	J	Direct
0	2026-03-09	No	4	J	Direct
426,200	2026-03-09	No	4	J	Direct

Footnotes

On September 22, 2016, each share of the Issuer's outstanding Class A common stock and Class B common stock automatically converted into one share of common stock pursuant to the Issuer's amended and restated certificate of incorporation.
Shares are held by Jeremy Stoppelman as Trustee UA 03/16/10 Jeremy Stoppelman Revocable Trust. The Reporting Person holds voting and dispositive power over the shares.
Shares were sold pursuant to a duly adopted 10b5-1 trading plan.
In connection with the conversion described in footnote (1), outstanding options denominated in Class A or Class B common stock issued under the Issuer's equity incentive plans remain unchanged, except that they now represent the right to receive shares of the single class of common stock rather than shares of Class A or Class B common stock.
Fully vested.
The shares underlying the stock option vest as follows: (a) 10% vest on a monthly basis over the year following the Grant Date of February 5, 2013; (b) 20% vest on a monthly basis over the following year; (c) 30% vest on a monthly basis over the following year; and (d) 40% vest on a monthly basis over the following year.
The shares underlying the stock option vest in equal monthly installments over 24 months following the Grant Date of January 8, 2015.
The shares underlying the stock option vest in equal monthly installments over 24 months following the Grant Date of March 9, 2016.