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Filing Details

Accession Number:: 0000899243-16-028055
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-08-25 16:54:54
Reporting Period:: 2016-08-23

Filing Date:: 2016-08-25
Accepted Time:: 2016-08-25 16:54:54
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1158172	Comscore Inc.	SCOR	Services-Advertising Agencies (7311)	1231

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
806968	Plc Wpp	27 Farm Street London X0 W1J 5RJ		No	No	Yes	No
1636586	B.v. Holding Square Cavendish	Laan Op Zuid 167 3072 Db Rotterdam P7		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2016-08-23	60,000	$27.52	11,054,696	No	4	P	Indirect	See Footnote
Common Stock	Acquisiton	2016-08-24	7,639	$28.30	11,062,335	No	4	P	Indirect	See Footnote
Common Stock	Acquisiton	2016-08-24	12,838	$28.82	11,075,173	No	4	P	Indirect	See Footnote
Common Stock	Acquisiton	2016-08-24	39,523	$29.57	11,114,696	No	4	P	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See Footnote
No	4	P	Indirect	See Footnote
No	4	P	Indirect	See Footnote
No	4	P	Indirect	See Footnote

Footnotes

The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $26.91 to $27.82, inclusive. The reporting persons undertake to provide to the SEC, comScore, Inc., or any securityholder of comScore, Inc., upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (4), (5) and (6) to this Form 4.
These shares include a total of 3,493,571 shares of Common Stock of the Issuer that were transferred in February and March 2016 to Cavendish Square Holding B.V. (see Footnote 3 below) ("Cavendish") by WPP Luxembourg Gamma Three S.a r.l., a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies, in order to consolidate WPP plc's indirect holdings of Issuer shares (the "Consolidation"). The Consolidation effected only a change in the form of ownership for WPP plc and was exempt from reporting pursuant to Rule 16a-13.
These shares are owned directly by Cavendish, which is a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies. WPP plc is an indirect beneficial owner of the reported securities.
The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $27.45 to $28.44, inclusive.
The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $28.45 to $29.44, inclusive.
The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $29.45 to $29.78, inclusive.