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Filing Details

Accession Number:: 0001209191-16-132072
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-07-07 18:36:24
Reporting Period:: 2016-07-05

Filing Date:: 2016-07-07
Accepted Time:: 2016-07-07 18:36:24
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	()	4

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1078748	B William Elmore	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205496	G Paul Koontz	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205498	N Michael Schuh	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205501	R Paul Holland	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1399347	M Warren Weiss	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1452009	Charles Moldow	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1567929	Steven Vassallo	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-07-05	390,000	$0.00	6,238,097	No	4	J	Indirect	By Foundation Capital VI, L.P.
Common Stock	Acquisiton	2016-07-05	100,425	$0.00	100,425	No	4	J	Indirect	By Foundation Capital Management Co. VI, L.L.C.
Common Stock	Disposition	2016-07-05	100,425	$0.00	0	No	4	J	Indirect	By Foundation Capital Management Co. VI, L.L.C.
Common Stock	Disposition	2016-07-05	41,366	$0.00	41,366	No	4	J	Indirect	By: Foundation Capital VI Principals Fund, LLC
Common Stock	Acquisiton	2016-07-05	8,794	$0.00	17,849	No	4	J	Indirect	By Holland/Yates Family Trust dtd 7/23/1999
Common Stock	Acquisiton	2016-07-05	1,234	$0.00	19,083	No	4	J	Indirect	By Holland/Yates Family Trust dtd 7/23/1999
Common Stock	Acquisiton	2016-07-05	1,463	$0.00	2,972	No	4	J	Indirect	By The Holland Childrens Trust
Common Stock	Acquisiton	2016-07-05	2,370	$0.00	4,740	No	4	J	Indirect	By Koontz Revocable Trust U/A/D 6/29/1998
Common Stock	Acquisiton	2016-07-05	4,163	$0.00	8,274	No	4	J	Indirect	By Michael N. & Mary G. Schuh 1990 Family Trust
Common Stock	Acquisiton	2016-07-05	1,234	$0.00	9,508	No	4	J	Indirect	By Michael N. & Mary G. Schuh 1990 Family Trust
Common Stock	Acquisiton	2016-07-05	9,094	$0.00	18,425	No	4	J	Indirect	By Vassallo Family Revocable Trust dated 7/15/02
Common Stock	Acquisiton	2016-07-05	12,617	$0.00	17,057	No	4	J	Indirect	By Moldow Family Trust dated 11/11/2003
Common Stock	Acquisiton	2016-07-05	741	$0.00	17,798	No	4	J	Indirect	By Moldow Family Trust dated 11/11/2003
Common Stock	Acquisiton	2016-07-05	1,599	$0.00	1,599	No	4	J	Indirect	By The Moldow 2008 Children?s Trust
Common Stock	Acquisiton	2016-07-05	9,072	$0.00	13,702	No	4	J	Indirect	By William B. Elmore Revocable Trust
Common Stock	Acquisiton	2016-07-05	12,345	$0.00	12,345	No	4	J	Indirect	By Elmore Family Investments B, LP
Common Stock	Acquisiton	2016-07-05	10,637	$0.00	10,637	No	4	J	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
Common Stock	Acquisiton	2016-07-05	2,469	$0.00	13,106	No	4	J	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
Common Stock	Acquisiton	2016-07-05	1,978	$0.00	1,978	No	4	J	Indirect	By ALLY L. WEISS GST EXEMPT TRUST
Common Stock	Acquisiton	2016-07-05	1,978	$0.00	1,978	No	4	J	Indirect	By SHANE T. WEISS GST EXEMPT TRUST
Common Stock	Disposition	2016-07-06	13,106	$10.71	0	No	4	S	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
Common Stock	Disposition	2016-07-06	1,978	$10.71	0	No	4	S	Indirect	By ALLY L. WEISS GST EXEMPT TRUST
Common Stock	Disposition	2016-07-06	1,978	$10.71	0	No	4	S	Indirect	By SHANE T. WEISS GST EXEMPT TRUST
Common Stock	Disposition	2016-07-06	13,358	$10.69	4,440	No	4	S	Indirect	By Moldow Family Trust dated 11/11/2003
Common Stock	Disposition	2016-07-06	1,599	$10.73	0	No	4	S	Indirect	By The Moldow 2008 Children?s Trust
Common Stock	Disposition	2016-07-06	7,275	$10.71	11,150	No	4	S	Indirect	By Vassallo Family Revocable Trust dated 7/15/02

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	J	Indirect	By Foundation Capital VI, L.P.
No	4	J	Indirect	By Foundation Capital Management Co. VI, L.L.C.
No	4	J	Indirect	By Foundation Capital Management Co. VI, L.L.C.
No	4	J	Indirect	By: Foundation Capital VI Principals Fund, LLC
No	4	J	Indirect	By Holland/Yates Family Trust dtd 7/23/1999
No	4	J	Indirect	By Holland/Yates Family Trust dtd 7/23/1999
No	4	J	Indirect	By The Holland Childrens Trust
No	4	J	Indirect	By Koontz Revocable Trust U/A/D 6/29/1998
No	4	J	Indirect	By Michael N. & Mary G. Schuh 1990 Family Trust
No	4	J	Indirect	By Michael N. & Mary G. Schuh 1990 Family Trust
No	4	J	Indirect	By Vassallo Family Revocable Trust dated 7/15/02
No	4	J	Indirect	By Moldow Family Trust dated 11/11/2003
No	4	J	Indirect	By Moldow Family Trust dated 11/11/2003
No	4	J	Indirect	By The Moldow 2008 Children?s Trust
No	4	J	Indirect	By William B. Elmore Revocable Trust
No	4	J	Indirect	By Elmore Family Investments B, LP
No	4	J	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
No	4	J	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
No	4	J	Indirect	By ALLY L. WEISS GST EXEMPT TRUST
No	4	J	Indirect	By SHANE T. WEISS GST EXEMPT TRUST
No	4	S	Indirect	By The Warren M. Weiss Trust UA dated 7/20/2005
No	4	S	Indirect	By ALLY L. WEISS GST EXEMPT TRUST
No	4	S	Indirect	By SHANE T. WEISS GST EXEMPT TRUST
No	4	S	Indirect	By Moldow Family Trust dated 11/11/2003
No	4	S	Indirect	By The Moldow 2008 Children?s Trust
No	4	S	Indirect	By Vassallo Family Revocable Trust dated 7/15/02

Footnotes

Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI, L.P. effected following the close of the trading market on July 5, 2016 without consideration to its limited partners and its general partner, Foundation Capital Management Co. VI, L.L.C. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.
Foundation Capital Management Co. VI, L.L.C. is the sole manager of Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC and has sole voting and investment power with respect to the shares held by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. William B. Elmore, Paul G. Koontz, Michael N. Schuh, Paul R. Holland, Steve P. Vassallo, Charles P. Moldow and Warren M. Weiss are managing members of Foundation Capital Management Co. VI, L.L.C., and may be deemed to share voting and investment power over the shares owned by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. Each of the managing members of Foundation Capital Management Co. VI, L.L.C. disclaims beneficial ownership in the shares held by the aforementioned entities except to the extent of his or her pecuniary interest therein.
Represents a change in the form of ownership from indirect to direct by virtue of the receipt of shares in the pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI, L.P. described in footnote (1) above.
Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital Management Co. VI, L.L.C. effected following the close of the trading market on July 5, 2016 without consideration to its members. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.
Represents a pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI Principals Fund, LLC effected following the close of the trading market on July 5, 2016 without consideration to its members. Transaction pursuant to a 10b5-1 Plan dated May 18, 2016.
The shares are held by the Holland/Yates Family Trust dtd 7/23/1999 (the "Holland Family Trust"). Paul R. Holland is a trustee of the Holland Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Family Trust except to the extent of his proportionate pecuniary interest therein.
Represents a change in the form of ownership from indirect to direct by virtue of the receipt of shares in the pro-rata in-kind distribution of Common Stock of the Issuer by Foundation Capital VI Principals Fund, LLC described in footnote (5) above.
The shares are held by The Holland Children's Trust (the "Holland Children's Trust"). Paul R. Holland is a trustee of the Holland Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Children's Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Koontz Revocable Trust U/A/D 6/29/1998 (the "Koontz Trust"). Paul G. Koontz is a trustee of the Koontz Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Koontz Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Michael N. & Mary G. Schuh 1990 Family Trust (the "Schuh Trust"). Michael N. Schuh is a trustee of the Schuh Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Schuh Trust except to the extent of his proportionate pecuniary interest therein
The shares are held by the Vassallo Family Revocable Trust dated 7/15/02 (the "Vassallo Trust"). Steve P. Vassallo is a trustee of the Vassallo Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Vassallo Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Moldow Family Trust dated 11/11/2003 (the "Moldow Family Trust"). Charles Moldow is a trustee of the Moldow Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Family Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by The Moldow 2008 Children's Trust (the "Moldow Children's Trust"). Charles Moldow is a trustee of the Moldow Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Children's Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the William B. Elmore Revocable Trust (the "Elmore Trust"). William B. Elmore is a trustee of the Elmore Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by Elmore Family Investments B, LP (the "Elmore Partnership"). William B. Elmore is a general partner of the Elmore Partnership. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Partnership except to the extent of his proportionate pecuniary interest therein.
The shares are held by The Warren M. Weiss Trust UA dated 7/20/2005 (the "Weiss Trust"). Warren M. Weiss is a trustee of the Weiss Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Weiss Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the ALLY L. WEISS GST EXEMPT TRUST (the "ALLY Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the ALLY Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the SHANE T. WEISS GST EXEMPT TRUST (the "SHANE Trust"), a trust controlled by or for the benefit of one or more of Warren M. Weiss' family members. The Reporting Person disclaims beneficial ownership of the shares held by the SHANE Trust except to the extent of his proportionate pecuniary interest therein.
The sale of shares was pursuant to a 10b5-1 Plan dated May 18, 2016.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.53 to $10.89 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.54 to $10.84 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $10.52 to $10.87 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.