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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503705	C. Michael Ray	C/O Vera Bradley, Inc. 12420 Stonebridge Road Roanoke IN 46783		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-03-22	50,000	$19.62	463,862	No	4	S	Direct
Common Stock	Disposition	2016-03-23	50,000	$18.75	413,862	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	8,643,303	Indirect	See footnote

Footnotes

The shares in column 5 include 885,996 shares of the Issuer's common stock held by the Michael Ray 2009 Grantor Retained Annuity Trust (the "Ray Trust"), 7,410,469 shares held by the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust (the "Baekgaard Trust"), 300,000 shares held by the Anne-Marie Ray 2015 Grantor Retained Annuity Trust (the "Anne-Marie Trust") and 46,838 shares held by the Barbara Bradley Baekgaard Family Foundation (the "Foundation"). The reporting person disclaims beneficial ownership of the Issuer's shares held by the Ray Trust, the Baekgaard Trust, the Anne-Marie Trust and the Foundation.
The sales reported in this Form 4 were effected under a Rule 10b5-1 trading plan dated March 25, 2015.
The prices reported in column 4 are weighted average prices. The shares sold on March 22, 2016 were sold in multiple transactions at prices ranging from $19.42 to $20.20, inclusive, and the shares sold on March 23, 2016 were sold in multiple transactions at prices ranging from $18.52 to $19.11, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.