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Filing Details

Accession Number:: 0001209191-16-109101
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-03-17 16:11:10
Reporting Period:: 2016-03-15

Filing Date:: 2016-03-17
Accepted Time:: 2016-03-17 16:11:10
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1586616	A Young Sohn	C/O Veeva Systems Inc. 4280 Hacienda Drive Pleasanton CA 94588		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2016-03-15	62,500	$0.00	62,500	No	4	C	Direct
Class A Common Stock	Disposition	2016-03-15	62,232	$25.47	268	No	4	S	Direct
Class A Common Stock	Disposition	2016-03-15	268	$26.17	0	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-03-16	62,500	$0.00	62,500	No	4	C	Direct
Class A Common Stock	Disposition	2016-03-16	62,500	$25.21	0	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-03-15	6,250	$0.00	6,250	No	4	C	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
Class A Common Stock	Disposition	2016-03-15	6,250	$25.44	0	No	4	S	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
Class A Common Stock	Acquisiton	2016-03-16	6,250	$0.00	6,250	No	4	C	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
Class A Common Stock	Disposition	2016-03-16	6,250	$25.22	0	No	4	S	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct
No	4	C	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
No	4	S	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
No	4	C	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013
No	4	S	Indirect	By Young Sohn Grantor Retained Annuity Trust dated May 21, 2013

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2016-03-15	62,500	$0.00	62,500	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-16	62,500	$0.00	62,500	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-15	6,250	$0.00	6,250	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-16	6,250	$0.00	6,250	$0.00

Remaning Holdings	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
9,069,500	No	4	C	Direct
9,007,000	No	4	C	Direct
529,250	No	4	C	Indirect
523,000	No	4	C	Indirect

Footnotes

Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.1500 to $26.1499 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.1500 to $26.1900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.9000 to $25.6700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).
Shares held by the Young Sohn Grantor Retained Annuity Trust dated May 21, 2013 (the "Sohn GRAT"). The Reporting Person is a trustee and beneficiary of the Sohn GRAT and may be deemed to share voting and dispositive power with regard to the reported shares held by the Sohn GRAT.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.2000 to $25.9800 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.9300 to $25.6300 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (8).
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.