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Filing Details

Accession Number:: 0001209191-16-109100
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-03-17 16:09:56
Reporting Period:: 2016-03-15

Filing Date:: 2016-03-17
Accepted Time:: 2016-03-17 16:09:56
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585858	S Timothy Cabral	C/O Veeva Systems Inc. 4280 Hacienda Drive Pleasanton CA 94588	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2016-03-15	11,500	$0.00	12,066	No	4	C	Direct
Class A Common Stock	Disposition	2016-03-15	11,400	$25.46	666	No	4	S	Direct
Class A Common Stock	Disposition	2016-03-15	100	$26.28	566	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-03-15	20,000	$0.00	20,566	No	4	C	Direct
Class A Common Stock	Disposition	2016-03-15	19,697	$25.45	869	No	4	S	Direct
Class A Common Stock	Disposition	2016-03-15	303	$26.30	566	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-03-15	4,375	$0.00	4,375	No	4	C	Indirect	by TC 2013 Annuity Trust
Class A Common Stock	Disposition	2016-03-15	4,375	$25.45	0	No	4	S	Indirect	by TC 2013 Annuity Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Indirect	by TC 2013 Annuity Trust
No	4	S	Indirect	by TC 2013 Annuity Trust

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2016-03-15	11,500	$0.00	11,500	$0.00
Class B Common Stock	Stock Option (right to purchase)	Disposition	2016-03-15	20,000	$0.00	20,000	$3.92
Class A Common Stock	Class B Common Stock	Acquisiton	2016-03-15	20,000	$0.00	20,000	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-15	20,000	$0.00	20,000	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-15	4,375	$0.00	4,375	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
165,500		No	4	C	Direct
844,833	2023-03-09	No	4	M	Direct
185,500		No	4	A	Direct
165,500		No	4	C	Direct
111,316		No	4	C	Indirect

Footnotes

Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.1600 to $26.1599 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.1600 to $26.1599 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.2100 to $26.3900 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).
Shares held by the TC 2013 Annuity Trust (the "TC Trust"). The Reporting Person is a trustee and beneficiary of the TC Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the TC Trust.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.1700 to $25.9200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.
The option shares are fully vested and may be exercised at any time.