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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503293	F. Kimberly Colby	C/O Vera Bradley, Inc. 12420 Stonebridge Road Roanoke IN 46783	Evp - Design	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Shares	Disposition	2016-02-11	457,695	$0.00	26,103	No	5	G	Direct
Common Shares	Acquisiton	2016-02-11	457,695	$0.00	457,695	No	5	G	Indirect	See Footnote
Common Shares	Disposition	2016-03-15	38,655	$19.50	419,040	No	4	S	Indirect	See Footnote
Common Shares	Disposition	2016-03-16	8,070	$19.56	410,970	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	5	G	Direct
No	5	G	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Shares	286,679	Indirect	See Footnote
Common Shares	140,214	Indirect	See Footnote

Footnotes

Shares reported in column 5 represent shares held by the Kimberly F. Colby Insurance Trust.
Shares reported in column 5 represent shares held by the Colby Gift Trust.
Shares reported in column 5 represent shares held by the Kimberly F. Colby Revocable Trust.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.52 to $19.575. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc. or the staff of the Securities & Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.