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Filing Details

Accession Number:: 0001140361-16-046829
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-01-06 12:16:19
Reporting Period:: 2016-01-05

Filing Date:: 2016-01-06
Accepted Time:: 2016-01-06 12:16:19
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1393650	C John Geist	C/O The Boston Beer Company, Inc. One Design Center Place Boston, Ma X1 02210	Chief Sales Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2016-01-05	24,000	$95.09	24,443	No	4	M	Direct
Class A Common	Disposition	2016-01-05	7,400	$194.45	17,043	No	4	S	Direct
Class A Common	Disposition	2016-01-05	5,100	$194.97	11,943	No	4	S	Direct
Class A Common	Disposition	2016-01-05	7,800	$196.40	4,143	No	4	S	Direct
Class A Common	Disposition	2016-01-05	2,500	$197.34	1,643	No	4	S	Direct
Class A Common	Disposition	2016-01-05	1,200	$199.10	443	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Stock Option (Right to Buy)	Disposition	2016-01-05	24,000	$0.00	24,000	$95.09

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
56,000	2016-01-01	2020-12-31	No	4	M	Direct

Footnotes

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 9, 2015.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7,400 shares is from $193.79 to $194.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The shares reported include 293 shares of restricted stock subject to vesting conditions.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 5,100 shares is from $194.79 to $195.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7,800 shares is from $196.04 to $197.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,500 shares is from $197.08 to $197.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,200 shares is from $199.02 to $199.14. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The option vests in five installments; the first vested on January 1, 2016. The remaining installments will vest on January 1 in each of the years 2017-2020, provided that the Reporting Person remains employed by the Issuer on the applicable vesting dates.