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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1158172	Comscore Inc.	SCOR	Services-Business Services, Nec (7389)	541955550

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
806968	Plc Wpp	27 Farm Street London X0 W1J 5RJ		No	No	Yes	No
1636586	B.v. Holding Square Cavendish	Lann Op Zuid 167 3072 Db Rotterdam P7		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-12-17	60,000	$38.73	6,136,978	No	4	P	Indirect	See Footnote
Common Stock	Acquisiton	2015-12-18	60,000	$38.40	6,196,978	No	4	P	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See Footnote
No	4	P	Indirect	See Footnote

Footnotes

The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $38.46 to $38.93, inclusive. The reporting persons undertake to provide to the SEC, comScore, Inc., or any securityholder of comScore, Inc., upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) and (3) to this Form 4.
These shares are owned directly by Cavendish Square Holding B.V., which is a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies. WPP plc is an indirect beneficial owner of the reported securities.
The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $37.92 to $38.90, inclusive.